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No, Hasbro Is Not Selling D&D
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<blockquote data-quote="Ruin Explorer" data-source="post: 9255200" data-attributes="member: 18"><p>The reason it's as bad as it is now though is because we've had multiple WotC incidents which were real, so I hope you're not suggesting the YouTubers are really "to blame" for that.</p><p></p><p>That's why this didn't happen with D&D content on YouTube earlier. The essential inducements from YouTube/Google are the same now as they were, say, three years go. You want clicks. You want eyes on your video. You want people seeing your Patreon or Kofi links or the like. Going negative and jumping on every rumour has always been a way to get some clicks, but generally when a product/IP is avoiding controversy, it's not that successful, and indeed, if people keep manufacturing fake negative stories, those get fewer and fewer clicks over time, and so people become less likely to promote.</p><p></p><p>But again, Hasbro/WotC has screwed up repeatedly and significantly, with the truly incredible OGL incident about a year ago (not long, even on the internet). Most recently of course we have Hasbro seemingly firing just as large a percentage of employees in WotC, which is making a ton of money, as in their actual loss-making divisions. Because of this, negative stories re: Hasbro/WotC are very unfortunately highly credible and attract a lot of clicks.</p><p></p><p>If WotC do well and Hasbro can avoid undermining them, this will eventually die down. People will make up fake stories or misunderstand things, they'll get clicks, but when people find out it wasn't true, they're less likely to click next time. Give it another year or two of WotC doing good, assuming the 2024 edition is really solid (let's hope - the last two playtests were not - or were at least a mixed bag) and we'll probably be back to where we were re: positive D&D content.</p><p></p><p>But if 2024 sucks or is poorly marketed, or if WotC or Hasbro do something horrible, well, it'll keep going, because it's being fuelled by negative stories that actually happend.</p></blockquote><p></p>
[QUOTE="Ruin Explorer, post: 9255200, member: 18"] The reason it's as bad as it is now though is because we've had multiple WotC incidents which were real, so I hope you're not suggesting the YouTubers are really "to blame" for that. That's why this didn't happen with D&D content on YouTube earlier. The essential inducements from YouTube/Google are the same now as they were, say, three years go. You want clicks. You want eyes on your video. You want people seeing your Patreon or Kofi links or the like. Going negative and jumping on every rumour has always been a way to get some clicks, but generally when a product/IP is avoiding controversy, it's not that successful, and indeed, if people keep manufacturing fake negative stories, those get fewer and fewer clicks over time, and so people become less likely to promote. But again, Hasbro/WotC has screwed up repeatedly and significantly, with the truly incredible OGL incident about a year ago (not long, even on the internet). Most recently of course we have Hasbro seemingly firing just as large a percentage of employees in WotC, which is making a ton of money, as in their actual loss-making divisions. Because of this, negative stories re: Hasbro/WotC are very unfortunately highly credible and attract a lot of clicks. If WotC do well and Hasbro can avoid undermining them, this will eventually die down. People will make up fake stories or misunderstand things, they'll get clicks, but when people find out it wasn't true, they're less likely to click next time. Give it another year or two of WotC doing good, assuming the 2024 edition is really solid (let's hope - the last two playtests were not - or were at least a mixed bag) and we'll probably be back to where we were re: positive D&D content. But if 2024 sucks or is poorly marketed, or if WotC or Hasbro do something horrible, well, it'll keep going, because it's being fuelled by negative stories that actually happend. [/QUOTE]
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