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Hasbro/WotC has crossed the Trust Thermocline
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<blockquote data-quote="The Stray" data-source="post: 8897506" data-attributes="member: 21691"><p>So I was this article linked on Twitter:</p><p></p><p><a href="https://every.to/p/breaching-the-trust-thermocline-is-the-biggest-hidden-risk-in-business" target="_blank">Breaching The Trust Thermocline</a></p><p></p><p>The basic idea is:</p><p></p><p></p><p></p><p>The article then goes on to talk about how:</p><p></p><p></p><p></p><p>The cause of this crossing is the slow erosion of individual trust in a brand which translates to a massive, large-scale abandonment of the product or service.</p><p></p><p></p><p></p><p>This, I feel, is a good explanation for the sudden kick in the pants that Hasbro/WotC are experiencing now. WotC was <em>already</em> causing problems for its major brands, particularly Magic: The Gathering. There's been several years worth of slowly simmering discontent in the MTG community over the direction the brand has gone, particularly since the start of the pandemic. The Magic 30th Anniversary collection, the introduction of Non-Magic IP into the game (up to the point that you can now find Universe Beyond cards in boosters for the latest Standard set), endless variants of cards that have no actual use in gameplay, direct-to-consumer sales eroding the brick-and-mortar hobby shops where people, you know, <em>actually gather the play the game</em>, and other decisions made to maximize revenue at the expense of customer service have eroded the trust commons of normally very loyal customers.</p><p></p><p>And then they turned their attention to D&D. I know I, personally, have been unhappy with the quality of recent products (I liked Tasha's, but was completely underwhelmed by more recent fare), suspicious of the OneDnD initiative (especially the moves that seem designed to move it further from the tabletop to a VTT that, importantly, does not yet exist and that they've massively failed to deliver before), and now the OGL 1.1/2.0 debacle kicking an entire industry in the jibblies -- this has gotten to the point where they have crossed the thermocline for me, and my patience for Hasbro/WotC is at an end.</p><p></p><p>They managed to weather a storm with 4e by backpedaling to the more open 5e, but they're going to have to do a LOT more work this time around to regain customer trust.</p></blockquote><p></p>
[QUOTE="The Stray, post: 8897506, member: 21691"] So I was this article linked on Twitter: [URL='https://every.to/p/breaching-the-trust-thermocline-is-the-biggest-hidden-risk-in-business']Breaching The Trust Thermocline[/URL] The basic idea is: The article then goes on to talk about how: The cause of this crossing is the slow erosion of individual trust in a brand which translates to a massive, large-scale abandonment of the product or service. This, I feel, is a good explanation for the sudden kick in the pants that Hasbro/WotC are experiencing now. WotC was [I]already[/I] causing problems for its major brands, particularly Magic: The Gathering. There's been several years worth of slowly simmering discontent in the MTG community over the direction the brand has gone, particularly since the start of the pandemic. The Magic 30th Anniversary collection, the introduction of Non-Magic IP into the game (up to the point that you can now find Universe Beyond cards in boosters for the latest Standard set), endless variants of cards that have no actual use in gameplay, direct-to-consumer sales eroding the brick-and-mortar hobby shops where people, you know, [I]actually gather the play the game[/I], and other decisions made to maximize revenue at the expense of customer service have eroded the trust commons of normally very loyal customers. And then they turned their attention to D&D. I know I, personally, have been unhappy with the quality of recent products (I liked Tasha's, but was completely underwhelmed by more recent fare), suspicious of the OneDnD initiative (especially the moves that seem designed to move it further from the tabletop to a VTT that, importantly, does not yet exist and that they've massively failed to deliver before), and now the OGL 1.1/2.0 debacle kicking an entire industry in the jibblies -- this has gotten to the point where they have crossed the thermocline for me, and my patience for Hasbro/WotC is at an end. They managed to weather a storm with 4e by backpedaling to the more open 5e, but they're going to have to do a LOT more work this time around to regain customer trust. [/QUOTE]
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